April, 2007 Archives

Why Don’t More Doctors Have Blogs?

Posted by Josh Padnick
April 18th, 2007 · Posted in Miscellaneous, The Business of Healthcare · 0 Comments

My job is basically to help doctors and medical practice use the Internet effectively.  I help them attract patients with their website, use patient education on their website to make their lives easier, etc.
In a lot of my meetings lately, it keeps coming up that it would be really cool if the doctor were interested in […]

The Press Release is Dead — Building Trust In Your Clients

Posted by Josh Padnick
April 9th, 2007 · Posted in General, Miscellaneous · 0 Comments

I read a fascinating article in Wired Magazine this month.  It talks about how back in the day, a company would issue a crusty old press release to announce news that it wanted its clients (and maybe others) to hear — new service announced, new revenue milestone reached, new partnership formed, whatever.
But today, as far […]