The Official Omedix Blog

We recently launched a new version of PhoenixHeart.com (screenshot below).  So what makes this site worth a blog post of its very own?

It’s the first site that we know of that actually has an interactive video conversation with the patient.  Websites back in the day were basically all about static content that put the burden on the website visitor to “extract” out information that she was looking for, which often meant wading through dense pages full of text and stuffed with links.

Today’s user wants simplicity and immediacy.  We also realized that choosing a medical practice involves so much uncertainty, which creates fear, which makes the process of choosing a practice uncomfortable for patients.  We realized that, in an ideal world, the doctor would take a few minutes of his time to meet with every single prospective patient and answer questions.  In reality, of course, a doctor could never do such a thing; it would simply be way too time-consuming.

So we asked ourselves “How can we create an experience where the patient feels like he’s meeting personally with the doctors?”  We realized we could record a great conversation once, and then reproduce it in a format that made the patient feel like he was actually sitting down with the doctor and having that one-on-one conversation. Hence, the birth of the interactive video tree.

Launching this site has already led to some surprising insights about the power of this kind of format:

• Video is familiar.  Right off the bat, we start developing rapport between the patient and doctor.
• Video is engaging.  It’s not just another text site.
• Video is easy.  Just sit back and relax and watch the video play.
• Video is simple.  We observed elderly patients using the site and it made sense to them.

We’re excited to see what happens over time with the site, and we’ve already enlisted three more video tree sites (all in different specialties).  We’re also already improving our process and our technology.  We now know how to do a better job of directing the doctors in the video, how to speed up the time between filming and loading onto the site, and more.

We’ll keep posting here as new and innovative medical practice website designs are launched!

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