I’m writing now from beautiful (and breezy) Charlotte, NC where I managed to convince the hotel to give me a mostly undeserving room upgrade, and so I have a rather spectacular view of downtown right now!
This is our third consecutive year showing at the AAOE Conference (it used to be called BONES). This is basically […]
I am pleased to report that we have *finally* launched our own new website at omedix.com. We’ve built hundreds of websites and yet there’s something incredibly difficult about building your own. It’s sort of like the website equivalent of a doctor who does surgery on himself: he has all the skills but there’s […]
We recently launched a website for a Phoenix-based podiatry group, the Arizona Institute of Footcare Physicians. There were a few interesting things about this project so I figured I’d share!
Patients Can Now Request Appointments Online
It used to be that when you wanted to make an appointment with the AIFP, you had to pick up the […]
My job is basically to help doctors and medical practice use the Internet effectively. I help them attract patients with their website, use patient education on their website to make their lives easier, etc.
In a lot of my meetings lately, it keeps coming up that it would be really cool if the doctor were interested in […]
I read a fascinating article in Wired Magazine this month. It talks about how back in the day, a company would issue a crusty old press release to announce news that it wanted its clients (and maybe others) to hear — new service announced, new revenue milestone reached, new partnership formed, whatever.
But today, as far […]
I just finished speaking with a researcher doing a report on the market for the different services we sell, and it instantly became clear to me how problematic these reports are.
When I worked for GE Healthcare (at the time called “GE Medical”) the marketing department would have a fun time disparaging the expensive and ultimately […]
I spoke earlier today with a large multi-doc specialty group and the physician described their current website as “vestigial.” Although I was aware of the meaning of the word, his comment takes on added humor and depth when juxtaposed to the dictionary definition:
ves·tig·i·al (v-stj-l, -stjl)
adj.
Pertaining to structures or organs that were well developed in an organism’s […]