'The Business of Healthcare' Category

On Our Way to the NextGen Users Group Meeting!

Posted by Josh Padnick
November 7th, 2009 · Posted in Your Practice is Also a Business, Conferences, The Business of Healthcare · Comments Off

We’ve been busily preparing for our exhibit at the NextGen Users Group Meeting and are excited to head to Washington DC!
It’s funny how healthcare has just lagged behind in doing things online.  In many ways, I can understand it — earlier today I spoke with a pain management doctor about whether he wanted to allow […]

Patients Want Your Practice to Offer Online Services

Posted by Josh Padnick
February 25th, 2008 · Posted in General, Your Practice is Also a Business, The Business of Healthcare, Ix / Patient Education · Comments Off

This graph (if you can’t see it, click the “Read More” link below) was on this morning’s iHealthBeat. This is basically yet another indicator that patients are going to become increasingly choosy about where they get their medical care in the future.
Offering your patients the ability to view their medical records online doesn’t necessarily […]

The Web is Still Mostly Uncharted Territory for Medicine

Posted by Josh Padnick
February 5th, 2008 · Posted in General, Your Practice is Also a Business, The Business of Healthcare · Comments Off

So, as President of Omedix, part of my job is basically to promote the merits of integrating the Web with your practice. If I were presenting to a group of 100 doctors and practice managers on “Why Should I Bother with a Website for My Practice?” I would essentially say the following:

New Patients

The Yellow […]

An Off-the-Cuff Omedix Case Study

Posted by Josh Padnick
October 20th, 2007 · Posted in Your Practice is Also a Business, Miscellaneous, The Business of Healthcare · Comments Off

We recently launched a website for a Phoenix-based podiatry group, the Arizona Institute of Footcare Physicians. There were a few interesting things about this project so I figured I’d share!
Patients Can Now Request Appointments Online

It used to be that when you wanted to make an appointment with the AIFP, you had to pick up the […]

My Thoughts from the 2007 Information Therapy Conference

Posted by Josh Padnick
October 11th, 2007 · Posted in Your Practice is Also a Business, Conferences, The Business of Healthcare, Ix / Patient Education · Comments Off

I’ll be honest. I was sort of conferenced out when I was heading to Park City, UT for the next Information Therapy Conference. I figure these conferences are only as valuable as the people I meet and the extent to which the information I learn impacts current or future behavior. “Conference Burn […]

My Experience at the Healthcare 2.0 Conference

Posted by Josh Padnick
September 21st, 2007 · Posted in General, Your Practice is Also a Business, Conferences, The Business of Healthcare · Comments Off

I’m still here in San Francisco, and yesterday (Thu, Sep 20) was the Health 2.0 Conference. The idea behind the conference was to see how the latest & greatest on the Web (”Web 2.0″) applies to Healthcare. Does it get any more relevant for what we do?
Most conferences are better for the people […]

Why Don’t More Doctors Have Blogs?

Posted by Josh Padnick
April 18th, 2007 · Posted in Miscellaneous, The Business of Healthcare · 0 Comments

My job is basically to help doctors and medical practice use the Internet effectively.  I help them attract patients with their website, use patient education on their website to make their lives easier, etc.
In a lot of my meetings lately, it keeps coming up that it would be really cool if the doctor were interested in […]

The Age of Mass Search Engine Marketing in Medicine is Almost Here

Posted by Josh Padnick
December 1st, 2006 · Posted in Your Practice is Also a Business, The Business of Healthcare, Search Engine Marketing · 0 Comments

It’s interesting to see how society adopts new ideas and services. Let’s take a look at Search Engine Marketing. This is such a no-brainer promotional opportunity for a medical practice that targets the general public it’s almost laughable. A comparison is in order:

THE YELLOW PAGES
What You Get:
Assuming your purchase, say, a quarter-page […]

Thoughts from the Information Therapy Conference

Posted by Josh Padnick
September 26th, 2006 · Posted in Conferences, The Business of Healthcare, Ix / Patient Education · 0 Comments

I’m here in Park City, UT for the sixth annual Information Therapy Conference. For the uninitiated, Information Therapy is simply the idea that Patient Education can be as “therapeutic” as medicine itself when exactly the right information is delivered at precisely the right time.
For example, one physician here at the conference said that after […]

HIPAA Simplified: It’s not *that* bad

Posted by Josh Padnick
August 26th, 2006 · Posted in HIPAA, The Business of Healthcare · 1 Comment

Earlier this week I met with a professional HIPAA consultant. The purpose of the meeting was to review our products & services and make sure that everything we’re doing (and want to do) is HIPAA-compliant.
My job requires that I have at least a basic understanding of the different requirements of being “HIPAA-compliant” but this […]